Cheeky Denver — Weekly Performance
Apr 20 – Apr 26, 2026 vs Apr 13 – Apr 19, 2026
Generated 2026-05-01 · Day 73 of 90 · Days to contract end: 18
Meta Ads Performance
Meta Closes (Scheduled)
1
-66.7%
Secondary KPIs (vs prior week)
| Metric | This Week | Prior Week | Δ % |
|---|
| Impressions | 38,161 | 34,792 | +9.7% |
| Clicks | 971 | 729 | +33.2% |
| CPC | $0.81 | $1.17 | -30.9% |
| CPM | $20.59 | $24.53 | -16.1% |
14-Day Trend — Daily Leads & CPL
Creative Winner & Loser
Single Active Ad
Only one ad with $20+ spend ran this week — no comparison loser available.
Active Creative
ACTIVE
CD_STATIC_EXPERTS_V1_0426
Test_LAL 1%_Prospecting · CBO | Leadgen | Obj: Conv
| Leads | 16 |
| CPL | $26.56 |
| Spend | $425.00 |
| CTR | 2.23% |
| Clicks / Imps | 440 / 19,711 |
Funnel Performance — Last 14 Days
Lead progression by acquisition source · 2026-04-18 to 2026-05-01
Per-Source Summary
| Source | Leads | % Engaged | % Intake | % Consult Sent | % Deposit | % Scheduled (Close) |
|---|
| Meta Paid | 47 | 66.0% | 36.2% | 21.3% | 6.4% | 4.3% |
| Meta Organic | 5 | 100.0% | 60.0% | 40.0% | 0.0% | 0.0% |
| Google Paid | 10 | 50.0% | 30.0% | 30.0% | 0.0% | 0.0% |
| Google Organic | 23 | 69.6% | 34.8% | 30.4% | 17.4% | 17.4% |
| All sources avg | 106 | 64.2% | 34.0% | 23.6% | 7.5% | 6.6% |
Lead Quality Notes
Meta Paid: 47 leads · 66.0% engage · 36.2% reach intake · 4.3% scheduled
Meta Organic: 5 leads · 0.0% scheduled (benchmark for paid)
Insights & Actions
Lead Volume Down
Leads dropped 28% WoW (23 vs 32). Check creative fatigue or audience saturation.
Meta Paid Engagement Gap
Meta Paid leads engage at 66.0% vs Meta Organic 100.0%. Paid leads are colder — consider tightening targeting or shifting to high-intent angles.
Engagement Context
Renewal Countdown
18 days until contract end (May 19, 2026). Day 73 of 90.
May performance review will drive renewal decision. Track CPL trajectory + lead volume + close rate vs Phase 1 targets.