Cheeky Denver — Weekly Performance
Apr 27 – May 03, 2026 vs Apr 20 – Apr 26, 2026
Generated 2026-05-04 · Day 76 of 90 · Days to contract end: 15
Meta Ads Performance
Meta Closes (Scheduled)
4
+300.0%
ROAS (est.)
9.52x
+274.0%
Secondary KPIs (vs prior week)
| Metric | This Week | Prior Week | Δ % |
|---|
| Impressions | 45,123 | 38,161 | +18.2% |
| Clicks | 1,369 | 971 | +41.0% |
| CPC | $0.61 | $0.81 | -24.1% |
| CPM | $18.63 | $20.59 | -9.6% |
14-Day Trend — Daily Leads & CPL
Creative Winner & Loser
Top Performer
WINNER
CD_STATIC_EXPERTS_V1_0426
CD_PROS_LAL1_0526 · CBO | Leadgen | Obj: Conv
| Leads | 8 |
| CPL | $19.27 |
| Spend | $154.17 |
| CTR | 1.93% |
| Clicks / Imps | 146 / 7,560 |
Underperformer
LOSER
CD_STATIC_25PLAN_V1_0426
CD_PROS_LAL1_0526 · CBO | Leadgen | Obj: Conv
| Leads | 4 |
| CPL | $60.55 |
| Spend | $242.19 |
| CTR | 2.02% |
| Clicks / Imps | 273 / 13,538 |
Funnel Performance — Last 14 Days
Lead progression by acquisition source · 2026-04-21 to 2026-05-04
Per-Source Summary
| Source | Leads | % Engaged | % Intake | % Consult Sent | % Deposit | % Scheduled (Close) |
|---|
| Meta Paid | 45 | 68.9% | 37.8% | 24.4% | 6.7% | 6.7% |
| Meta Organic | 7 | 85.7% | 57.1% | 42.9% | 14.3% | 0.0% |
| Google Paid | 9 | 77.8% | 55.6% | 55.6% | 0.0% | 0.0% |
| Google Organic | 19 | 73.7% | 47.4% | 36.8% | 15.8% | 15.8% |
| All sources avg | 104 | 67.3% | 38.5% | 28.8% | 7.7% | 6.7% |
Lead Quality Notes
Meta Paid: 45 leads · 68.9% engage · 37.8% reach intake · 6.7% scheduled
Meta Organic: 7 leads · 0.0% scheduled (benchmark for paid)
Insights & Actions
CPL Improved
CPL dropped 31.7% WoW ($23.35 vs $34.17). Whatever's working — don't kill it.
Meta Paid Engagement Gap
Meta Paid leads engage at 68.9% vs Meta Organic 85.7%. Paid leads are colder — consider tightening targeting or shifting to high-intent angles.
Strong ROAS
Estimated ROAS 9.52x (4 Meta closes × $2000 ÷ $840 spend). Profitable engagement.
Engagement Context
Renewal Countdown
15 days until contract end (May 19, 2026). Day 76 of 90.
May performance review will drive renewal decision. Track CPL trajectory + lead volume + close rate vs Phase 1 targets.