Cheeky Denver — Monthly Performance Review
April 2026 · 6-month trend window: 2025-11 to 2026-04
Generated 2026-05-01 · Day 73 of 90 · Days to contract end: 18
Executive Summary
Meta Ads Efficiency (MoM)
Meta Lead Acquisition (last 6 months)
Cohort Efficiency — CPA & ROAS by acquisition month
Uses cohort method: of leads acquired in month X, count those that have reached Scheduled. Assumed deal value: $2,000.
Meta Performance Summary by Month
| Month | Spend | Leads | CPL | CTR | CPA (cohort) | ROAS (cohort) |
|---|
| Nov 2025 | $2,581 | 45 | $57.35 | 1.01% | — | — |
| Dec 2025 | $3,440 | 51 | $67.45 | 1.14% | $3,440 | 0.58x |
| Jan 2026 | $3,793 | 86 | $44.10 | 1.03% | $1,896 | 1.05x |
| Feb 2026 | $3,538 | 63 | $56.17 | 1.38% | $590 | 3.39x |
| Mar 2026 | $4,894 | 72 | $67.98 | 1.39% | $1,224 | 1.63x |
| Apr 2026 | $5,102 | 132 | $38.65 | 2.04% | $850 | 2.35x |
Funnel Analysis (MoM)
Stage Progression by Month — % of New Lead reaching each stage
Step-by-step Conversion · vs Phase 1 Targets
Bottleneck: Consult Sent → Deposit
April: 27.3% vs 62.7% Phase 1 target (35.4pp gap). This step is the largest drop in the funnel and the furthest from target.
Lead Quality & Source Mix
Source Mix — Lead Volume by Source over Time
Pre-2026-04-01 data has 30% Meta Organic→Paid attribution correction applied.
Cohort Close-Rate by Acquisition Month
Of leads acquired in [Month], how many have reached the close stage as of today.
| Cohort | All Leads | Closes | Close % | Meta Paid Leads | Meta Closes | Meta Close % |
|---|
| Nov 2025 | 121 | 18 | 14.9% | 0 | 0 | 0.0% |
| Dec 2025 | 141 | 29 | 20.6% | 22 | 1 | 4.5% |
| Jan 2026 | 161 | 27 | 16.8% | 52 | 2 | 3.8% |
| Feb 2026 | 205 | 34 | 16.6% | 67 | 6 | 9.0% |
| Mar 2026 | 187 | 37 | 19.8% | 44 | 4 | 9.1% |
| Apr 2026 | 255 | 18 | 7.1% | 108 | 6 | 5.6% |
Strategic Observations
Lead Volume Growing
April leads up 36% MoM (187 → 255). Demand engine is accelerating.
CPL Improving
CPL down 43% MoM ($67.98 → $38.65). Efficiency gains.
Below Target: Engaged → Intake
Currently at 58.2% vs 75.0% Phase 1 target (16.8pp gap). This step is dragging the whole funnel.
Below Target: Consult Sent → Deposit
Currently at 27.3% vs 62.7% Phase 1 target (35.4pp gap). This step is dragging the whole funnel.
Engagement & Renewal Context
Engagement-to-Date Snapshot
| Days in | 73/90 |
| Days to contract end (May 19, 2026) | 18 |
| Total leads (engagement-to-date) | 647 |
| Total Meta spend | $13,534 |
| Total Meta leads | 267 |
| Engagement-to-date Meta CPL | $50.69 |