Cheeky Denver — Bi-Weekly Performance

Jul 01 – Jul 14, 2026 vs Jun 17 – Jun 30, 2026

Generated 2026-07-15

Platform Performance — Leadgen Campaign

Metrics below cover the leadgen prospecting campaign only — retargeting / sales campaigns appear in their own section below. See QA at the bottom for the full campaign breakdown.

Meta Leads

-17.1%

CPL

$29.63

+16.1%

Spend

$1,719

-3.8%

CTR

2.58%

-19.9%

Secondary KPIs (vs prior 14 days)

Metric	This 14d	Prior 14d	Δ %
Impressions	74,432	71,350	+4.3%
Clicks	1,923	2,300	-16.4%
CPC	$0.89	$0.78	+15.1%
CPM	$23.09	$25.03	-7.8%
Frequency	2.93	2.46	+19.1%

14-Day Trend — Daily Leads & CPL

Creative Winner & Loser — Leadgen Only

Top Performer = significant-spend ad with the strongest CPL vs the period average ($30.00); Underperformer = significant-spend ad with the highest CPL.

Top Performer

WINNER

CD_STATIC_CUSTOM_BALANCING_PRICE V1

Leads	37
CPL	$27.11
Spend	$1003.23
CTR	2.57%
Clicks / Imps	1,236 / 48,023

Underperformer

LOSER

CD_STATIC_EXPERTS_V2

Leads	19
CPL	$35.62
Spend	$676.77
CTR	2.69%
Clicks / Imps	664 / 24,718

Retargeting & Sales Campaigns

Campaign(s): ABO | Sales | Retargeting | Obj: Initiate Checkout - Copy · last 14 days

RT Spend

$28

Results (Checkout)

Cost / Result

$7.08

Frequency

2.11

Retargeting Detail — Last 14 Days

Metric	Last 14d
Spend	$28.31
Impressions	1,774
Reach	840
Frequency	2.11
Clicks	39
CTR	2.20%
CPC	$0.73
Results (Website checkouts initiated)	4
Cost per Result	$7.08

What We're Seeing

Lead volume pulled back 17% vs prior 14 days (70 → 58).
CPL crept up to $29.63 (+16% from $25.52). Worth a close look at creative fatigue or audience shift.
CTR softened (3.22% → 2.58%) while frequency ticked up (2.46 → 2.93). Classic creative fatigue pattern.
2 Meta closes in this window came from leads created across week of Apr 27 and week of Jun 29.

What We're Doing About It

Rotating in next-wave creative to combat fatigue before CPL follows CTR down.
Tightening budget around the highest-CPL ads in testing set; protecting the scaling set's pacing.
Top performer this period: CD_STATIC_CUSTOM_BALANCING_PRICE V1 at $27.11 CPL (37 leads on $1003 spend). Holding budget here.

Cohort Lookback

Honest attribution: closes in this 14-day window came from leads created in prior weeks. Each table below anchors closes back to the week the lead originated.

2 Meta-attributed closes this period — 1 from week of Apr 27; 1 from week of Jun 29.

Rolling Lead Cohorts — Last 6 Weeks (Meta Paid)

Cohort Week	Days In	Meta Leads	Closes (so far)	Close Rate	Spend	Est. CPA
Jun 03 – Jun 09	42d	7	1	14.3%	—	—
Jun 10 – Jun 16	35d	11	0	0.0%	—	—
Jun 17 – Jun 23	28d	15	2	13.3%	—	—
Jun 24 – Jun 30	21d	10	0	0.0%	—	—
Jul 01 – Jul 07	14d	8	1	12.5%	—	—
Jul 08 – Jul 14	7d	4	0	0.0%	—	—

Newer cohorts have had less time to mature; close rate + est. CPA will improve as more leads progress through the funnel.

Month-to-Date Cohort View

Current — July 2026 (through 07-15)

Meta leads in cohort	12
Closes to date	1
Close rate (so far)	8.3%
Meta spend	$1,719
Est. cohort CPA	$1,719

Maturing — June 2026

Meta leads in cohort	45
Closes to date	4
Close rate (so far)	8.9%
Meta spend	$3,792
Est. cohort CPA	$948

Prior month refreshes every report as more of that cohort closes. Watch it climb.

Funnel Performance — Last 14 Days

Lead progression by acquisition source · 2026-07-01 to 2026-07-14

Per-Source Summary

Source	Leads	% Engaged	% Intake	% Consult Sent	% Deposit	% Scheduled	% Won (Close)
Meta Paid	12	50.0%	25.0%	25.0%	8.3%	0.0%	8.3%
Meta Organic	9	22.2%	11.1%	11.1%	11.1%	0.0%	11.1%
Google Paid	11	36.4%	9.1%	9.1%	9.1%	0.0%	9.1%
Google Organic	12	75.0%	58.3%	58.3%	8.3%	8.3%	8.3%
All sources avg	62	50.0%	30.6%	27.4%	8.1%	1.6%	8.1%

Insights & Actions

Fatigue Signal

CTR down 20% while frequency rose (2.46 → 2.93). Same audience seeing the same creative more often — refresh window opening.