Cheeky Denver — Bi-Weekly Performance
Jun 15 – Jun 28, 2026 vs Jun 01 – Jun 14, 2026
Generated 2026-06-29
Platform Performance — Leadgen Campaign
Metrics below cover the leadgen prospecting campaign only — retargeting / sales campaigns appear in their own section below. See QA at the bottom for the full campaign breakdown.
Secondary KPIs (vs prior 14 days)
| Metric | This 14d | Prior 14d | Δ % |
|---|
| Impressions | 74,126 | 54,671 | +35.6% |
| Clicks | 2,306 | 966 | +138.7% |
| CPC | $0.76 | $1.81 | -57.9% |
| CPM | $23.71 | $31.98 | -25.9% |
| Frequency | 2.53 | 2.78 | -9.0% |
14-Day Trend — Daily Leads & CPL
Creative Winner & Loser — Leadgen Only
Top Performer = significant-spend ad with the strongest CPL vs the period average ($24.04); Underperformer = significant-spend ad with the highest CPL.
Top Performer
WINNER
CD_STATIC_CUSTOM_BALANCING_PRICE V1
·
| Leads | 6 |
| CPL | $16.70 |
| Spend | $100.22 |
| CTR | 2.42% |
| Clicks / Imps | 119 / 4,908 |
Underperformer
LOSER
CD_STATIC_EXPERTS_V2
·
| Leads | 66 |
| CPL | $24.71 |
| Spend | $1630.71 |
| CTR | 3.17% |
| Clicks / Imps | 2,163 / 68,188 |
Retargeting & Sales Campaigns
Campaign(s): ABO | Sales | Retargeting | Obj: Initiate Checkout - Copy · last 14 days
Retargeting Detail — Last 14 Days
| Metric | Last 14d |
|---|
| Spend | $52.57 |
| Impressions | 2,402 |
| Reach | 832 |
| Frequency | 2.89 |
| Clicks | 55 |
| CTR | 2.29% |
| CPC | $0.96 |
| Results (initiate_checkout) | 6 |
| Cost per Result | $8.76 |
What We're Seeing
- Lead volume jumped +68% vs prior 14 days (44 → 74).
- CPL improved meaningfully — $39.73 → $23.75 (-40%). Whatever's compounding here is working.
- CTR jumped +76% (1.77% → 3.11%). Creative is resonating — likely a new variant pulling weight.
- CPM moved down 26% ($31.98 → $23.71) — auction conditions / audience mix shifted.
- 3 Meta closes in this window came from leads created across week of Jan 26 and week of Jun 15.
What We're Doing About It
- CPL is healthy enough to consider a measured budget lift on the scaling ad set. Not pulling that trigger yet — waiting for one more clean bi-week to confirm.
- Top performer this period: CD_STATIC_CUSTOM_BALANCING_PRICE V1 at $16.70 CPL (6 leads on $100 spend). Holding budget here.
Cohort Lookback
Honest attribution: closes in this 14-day window came from leads created in prior weeks. Each table below anchors closes back to the week the lead originated.
3 Meta-attributed closes this period — 1 from week of Jan 26; 2 from week of Jun 15.
Rolling Lead Cohorts — Last 6 Weeks (Meta Paid)
| Cohort Week | Days In | Meta Leads | Closes (so far) | Close Rate | Spend | Est. CPA |
|---|
| May 18 – May 24 | 42d | 19 | 2 | 10.5% | $859 | $430 |
| May 25 – May 31 | 35d | 14 | 2 | 14.3% | $834 | $417 |
| Jun 01 – Jun 07 | 28d | 7 | 2 | 28.6% | $901 | $450 |
| Jun 08 – Jun 14 | 21d | 9 | 0 | 0.0% | $847 | — |
| Jun 15 – Jun 21 | 14d | 17 | 2 | 11.8% | $898 | $449 |
| Jun 22 – Jun 28 | 7d | 8 | 0 | 0.0% | $860 | — |
Newer cohorts have had less time to mature; close rate + est. CPA will improve as more leads progress through the funnel.
Month-to-Date Cohort View
Current — June 2026 (through 06-29)
| Meta leads in cohort | 43 |
| Closes to date | 4 |
| Close rate (so far) | 9.3% |
| Meta spend | $3,506 |
| Est. cohort CPA | $876 |
Maturing — May 2026
| Meta leads in cohort | 65 |
| Closes to date | 8 |
| Close rate (so far) | 12.3% |
| Meta spend | $2,622 |
| Est. cohort CPA | $328 |
Prior month refreshes every report as more of that cohort closes. Watch it climb.
Funnel Performance — Last 14 Days
Lead progression by acquisition source · 2026-06-16 to 2026-06-29
Per-Source Summary
| Source | Leads | % Engaged | % Intake | % Consult Sent | % Deposit | % Scheduled | % Won (Close) |
|---|
| Meta Paid | 23 | 34.8% | 34.8% | 30.4% | 8.7% | 0.0% | 8.7% |
| Meta Organic | 18 | 50.0% | 38.9% | 38.9% | 22.2% | 0.0% | 22.2% |
| Google Paid | 8 | 37.5% | 25.0% | 25.0% | 12.5% | 0.0% | 12.5% |
| Google Organic | 21 | 52.4% | 33.3% | 23.8% | 4.8% | 0.0% | 4.8% |
| All sources avg | 101 | 44.6% | 32.7% | 26.7% | 10.9% | 0.0% | 10.9% |
Insights & Actions
CPL Improved
CPL dropped 40.2% vs prior 14 days ($23.75 vs $39.73). Holding the line on what's working.
CTR Surge
CTR up 76% vs prior 14 days (3.11% vs 1.77%). Creative is resonating.
Meta Paid Engagement Gap
Meta Paid leads engage at 34.8% vs Meta Organic 50.0%. Paid leads are colder — consider tightening targeting or shifting to high-intent angles.
May 2026 Cohort Maturing Well
Of 65 Meta leads from May 2026, 8 have closed — $328 cohort CPA (6.1x proxy ROAS @ $2,000 deal). Will keep climbing as more leads progress.